It’s hard to believe that, as of writing this, Thanksgiving is two weeks away and that the holiday shopping season has pretty much started (because lets be real, Black Friday hasn’t been the official start of holiday shopping in a while). So, let’s ignore the inevitable tick of time and dive right into the top 25 most popular products in SAGE Total Access for October 2024!

To start us off, we’ve got the top categories.

Once again, tumblers and mugs have flip-flopped spots, blankets have knocked off notebooks, awards have jumped to number eight, and bottles have fallen to number 10.

Gearing up for the looming cold weather, coats increased by 43% and sweats 17%.

We saw some smaller numbers when it came to decreases this month, with squeeze toys declining by only 7%.

And there were no changes from September for the top suppliers for the month of October!

And that’s it for October! Did anything surprise you? Be sure to let us know in the comments below! Do you want to check out previous Top 25s? Click here!